“I thought I was a power user. Then I started working with Mark and realized I had no idea what was actually possible.”
Read the case studyStrategy · Training · Agents
The AI GTM Strategy
that syncs your whole revenue system.
Most AI GTM strategy advice is a list of tools. We look at the revenue system you already run — CRM, call recordings, email, CS — and wire it into one machine: synced, integrated, and visible end to end.
Every tool in your GTM stack tells a different story.
Between QBRs, leadership is flying blind. The AI rollout stalled in the shallow end.
- The CRM says the deal is fine. The call recording says it is dying. Attribution credits a webinar nobody remembers, and CS hears about the churn risk after the renewal call.
- Your reps are using AI to write emails. That is it. Research before the call, practice before the pitch, the follow-up that goes out three days late, the data that feeds your forecast — stay manual.
- None of that gets fixed by another platform or a prompt list. Treat go to market AI as a systems problem: sync the tools you have, put an agent layer between them, and train the team on the deals they are working right now.
The strategy
One revenue system, seeing everything.
Synced & Integrated
An agent layer reads and writes across your CRM, call recordings, and email — one update lands everywhere, and nobody re-types anything between systems.
Visible End to End
Deal intel surfaced before the meeting, pipeline truth without the Friday spreadsheet ritual. AI in GTM is worthless if leadership still finds out at the QBR.
Efficient Revenue
Less admin per rep, faster cycles, cleaner handoffs. AI for revenue teams should show up in the numbers you already track — not in a new dashboard nobody opens.
How we deliver it
Strategy, training, and agents — in that order.
01
GTM Strategy Engagement
We map your stack, find where the system leaks time and truth, and hand you a written integration and agent roadmap. Tool consolidation included — most teams run more GTM software than they need.
02
Team Training on Live Pipeline
The adoption layer. Your reps learn on the deals they are working right now — pre-call research, role play on your real objections, follow-ups that actually get sent. Strategy without adoption is a deck.
03
Custom Agent Builds
Deal intelligence, prospect research, CS copilots — built for you and wired to your stack. Fixed scope, and you own everything we ship.
See Custom AI Agent DevelopmentThe training layer
Six places AI actually moves a number.
This is the AI sales training component of the strategy — AI sales team training built on your real pipeline, your CRM, and the objections your reps hear every week.
01 · Week 1
Pre-Call Research in Two Minutes
Reps stop spending 20 minutes digging through LinkedIn and 10-Ks before a call. They get a briefing on the account, the person, and the likely objection before they dial.
02 · Week 1
Role Play on Your Real Objections
We load your actual objections, not stock ones. Reps practice the call they are about to make, get feedback right away, and can run it again at 11pm without booking a manager.
03 · Week 2
Follow-Ups That Get Sent
The follow-up that never goes out is the most expensive thing in your pipeline. Reps build sequences off their own call notes so the email is written before they leave the meeting.
04 · Week 2
Proposals in an Hour, Not a Day
Proposal drafting wired to your pricing and your past wins. Reps edit instead of starting from a blank page, and deals stop sitting for three days waiting on paperwork.
05 · Week 3
CRM Hygiene Without the Nagging
Call notes, next steps, and stage updates get drafted from the conversation. Your forecast gets more accurate because the data actually lands in the system.
06 · Days 30 & 90
Numbers You Can Take to the Board
We baseline your metrics before we start, then report at day 30 and day 90. Time saved shows up first. Pipeline movement shows up over a quarter.
Who this is for
This fits if any of these sound familiar.
- You run revenue — CRO, VP Sales, RevOps, or founder-led sales — and your GTM stack has more tools than your reps have hours.
- Your CRM, your call recordings, and your board deck all tell different stories.
- You want AI for GTM that shows up in cycle time and win rate, not another dashboard.
- Follow-ups slip, and you can see it in the pipeline.
- Your CRM data is bad because nobody has time to update it after calls.
The engagement
AI GTM Strategy.
Scoped to your team, your stack, and how many components you want. We quote the program, not the rep.
Every engagement includes
The program
Written plan and price within two business days of the call.
- GTM stack audit and integration roadmap
- Baseline of your current numbers
- Training built on your live pipeline
- AI role play on your real objections
- Follow-up and proposal workflows
- CRM setup so the data lands
- Written playbook for the whole team
- Day 30 and day 90 reporting
Want the tool, not the training?
We also build GTM agents for you
Training teaches your team to use AI. A custom build hands them a tool that already does the work — a deal-intelligence agent, a prospect researcher, a CS copilot wired to your stack. Many teams train first and build second.
See Custom AI Agent DevelopmentProof
Revenue leaders who stopped guessing.
Founders and sales leaders who worked with Mark and changed what their teams do.
“Working with Mark turned my AI curiosity into actual leverage. I show up to enterprise calls with answers, not questions.”
“If you’re a CEO and you’re not building with AI yet, Mark is the guy. He doesn’t teach theory - he hands you the keys.”
“Last month I was just asking ChatGPT to write emails. Now I’ve built a client onboarding tool, and my team probably thinks I hired a developer.”
VP of Operations
Series B SaaS
“Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews - all transformed.”
Strategy Consultant
Management Consulting
“I finally understand what my engineering team is talking about. More importantly, I can spec out AI features without needing them in every conversation.”
Product Leader
Fintech
“The prompt engineering framework alone saved me. I was getting mediocre AI outputs for months. Now I get usable first drafts 90% of the time.”
Marketing Director
E-commerce Brand
Two ways in
Learn it yourself. Or we fix the system.
Some revenue leaders learn it themselves first. Others bring us straight in for the system. Both work.
01 · You
Learning this for yourself?
Take the self-paced course first. A lot of revenue leaders do this before they bring us in for the team, so they know what they are buying.
02 · Your team
Fixing this for your revenue team?
Book a 30-minute call. Tell us what your team sells and where the system leaks, and you get a written plan in two business days.
Book free consultationReady to run one revenue system instead of five tools?
Thirty-minute call. Written plan and price in two business days. If we are not the right fit, we will say so.
FAQ
AI GTM Strategy FAQs
What it includes, how it fits your stack, and what it costs.