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AI Essentials is designed for executives, founders, managers, and business professionals who feel behind on AI. You don't need any technical background. If you can use email and browse the internet, you can take this course. It's perfect for people who have tried ChatGPT but aren't getting great results, or who keep hearing about AI but don't know where to start.

You'll learn five core skills: (1) Understanding the AI landscape—what tools matter and when to use them, (2) Prompt engineering—the framework that separates mediocre results from exceptional output, (3) Research and analysis—company research, competitive analysis, and document summarization in minutes, (4) Content and communication—emails, LinkedIn posts, and reports at scale, and (5) Building with Claude Code—the most powerful AI tool most professionals don't know about. You'll leave with templates and workflows you can use immediately.

Absolutely not. This course is specifically designed for non-technical professionals. Mark, your instructor, is a CEO and former sales executive—not a developer. The entire course is taught from the perspective of a business professional who learned these tools and now uses them daily. If you can have a conversation, you can learn to use AI effectively.

Claude Code is an AI tool from Anthropic that can work autonomously on complex tasks—reading files, analyzing data, building simple tools, and automating workflows. Unlike ChatGPT which just responds to prompts, Claude Code can actually do work for you. Most business professionals don't know it exists, which means learning it now gives you a significant advantage. We'll cover the basics and help you build your first tool during the session.

Three key differences: (1) Structure—instead of piecing together random videos, you get a complete curriculum designed for business professionals, (2) Live instruction—you can ask questions, get unstuck in real-time, and learn from others' questions, and (3) Hands-on practice—you'll actually do the work during the session, not just watch. Plus you get templates, frameworks, and 12 months of community access for ongoing support.

You'll need a laptop and internet connection. We'll help you set up accounts for ChatGPT, Claude, and Claude Code during the first hour. If you already have these accounts, great—but it's not required beforehand. We'll send a pre-course checklist a few days before to make sure you're ready.

The course runs from 10am to 3pm EST on January 31st, 2026. It's live and interactive via Zoom—not a pre-recorded webinar. Each hour focuses on a different skill, with a mix of instruction, live demos, and hands-on practice. You'll be working alongside other professionals, and Mark will be available to answer questions throughout.

If something comes up and you can't attend, the full session will be recorded and you'll have access to the recording. However, we highly recommend attending live—the interactive elements, real-time Q&A, and hands-on practice are much more valuable than watching a recording.

This isn't a $20 Udemy course or a free YouTube playlist. It's 5 hours of live, hands-on training with a CEO who uses these tools daily, plus templates, frameworks, community access, and ongoing support. Comparable executive AI training programs charge $2,000-$15,000. We've priced this to be accessible while still delivering real value. The regular price is $795—early bird saves you $300.

We offer a full refund within 7 days, no questions asked. If you attend the course and feel it didn't deliver on its promise to teach you practical AI skills you can use immediately, just email us and we'll refund your payment. We're confident you'll find it valuable.

Mark Fershteyn, CEO of Recapped.io (a VC-backed B2B sales platform) and former VP of Sales at App Academy (an elite coding bootcamp). Mark is not a developer—he's a business leader who learned to use AI tools and now uses them daily to run his company. He created this course to teach other non-technical professionals what he wishes someone had taught him a year ago.

AI won't take your job—but someone who knows how to use AI might. The professionals who thrive in the next decade will be those who learn to work with AI as a force multiplier. This course teaches you exactly that: how to use AI to become more productive, not be replaced by it. The research shows that workers who learn AI skills are 13x more likely to develop other valuable skills as well.

You'll have access to: (1) The full recording to revisit anytime, (2) All templates and frameworks covered in the course, (3) 12 months of access to our private community where you can ask questions, share wins, and get help, and (4) Invitations to future office hours and advanced sessions. Many students continue building on what they learn for months after the course.

Yes—we're developing add-on courses for specific use cases: AI for Sales & GTM, Building with Claude Code (advanced), and AI Automation & Workflows. Students who complete AI Essentials get early access and discounts on these follow-up courses. But this foundation course is where everyone starts.

We limit each session to 20 people to ensure personalized attention. This isn't a massive webinar—it's an interactive workshop where you can ask questions and get help when you're stuck. Seats fill up quickly, especially at the early bird price.