I create builders

Learn to build anything with AI

Stop letting your ideas die. Learn to build, ship, and sell real software, automations, and agents — in days, not months. No code required.

5.0 rating
Partners with Vercel, v0, ElevenLabs & more
The Problem

“I’m afraid of being left behind.”

You have ideas you can’t ship. Tools nobody’s using. Months waiting on someone else to build it.

You’re not behind. You’re stuck — and that’s a problem with a fix.

The gap widens every day you wait.

Tools your team will actually master
ChatGPTClaudeClaude CodeCursorLovableReplitn8nZapier
Mark Fershteyn
A note from Mark

I’m a non-engineer who learned to ship real software with AI.

Three iOS apps in the App Store. A SaaS company I’ve run for 7 years (Recapped.io, $8M+ raised). A personal AI command post called Zealos that runs my whole day. All built with Claude Code. I couldn’t write a line of code 12 months ago.

Every week I write about what’s working, what’s not, and what I’m building next. No fluff, no theory — just the actual playbooks.

The Results

Helping solo founders to enterprise orgs

Strive Skin

1:1 AI Coaching · 60 Days

250%+

paid conversion increase

I thought I was an AI power user… until Mark made me realize I had no idea what was actually possible.

Angel Olavarria, CEO

Read the full case study

Real Estate SaaS

Workshop Training · 15 Reps

~2x

more meetings booked

Our newer reps now show up to calls as prepared as our senior guys. That research gap just… disappeared.

VP of Sales

Client name under NDA

Sales Tech SaaS

Two Half-Day Sessions · 18 People

3x

more content produced

Before this, half the team thought AI was overhyped. Now those same people won’t shut up about it.

Head of Revenue Operations

Client name under NDA
Work with Mark

Custom engagements. Built around you.

Every engagement starts with a 30-minute call. No deck, no qualifying gauntlet — we figure out together if there’s a fit.

For individuals

Self-paced courses

The same playbooks I teach exec teams — packaged for solo operators. Watch, build, ship. From $495.

Browse courses
For leaders

1:1 Executive Coaching

Private weekly sessions with you and your execs. Calibrated to each person, from AI-curious to power user. Used by CFOs, COOs, and boards past the ChatGPT-as-a-toy phase. From $2,500/person.

Talk to Mark
Most popular
For teams

Workshops & Consulting

We come in, work on your actual business, and your team builds real workflows on real work — not slides, not theory. Half-day to four-week formats. From $25k.

Talk to Mark
For builds

Custom AI Builds

Built on your data. Plugs into Salesforce, HubSpot, Gong, Slack. Ships in 90 days. Lives in your stack — not a vendor’s cloud. Real ops systems, not chatbots.

Scope a build
How we work

From first lesson to a team that builds without us.

01

Discovery Call

We map your team's current AI fluency and the workflows you want to upgrade. Free, 30 minutes, no obligation.

02

Pick Your Path

Self-paced course, cohort bootcamp, on-site workshop, or executive advisory. Tailored to your team's level — not a generic certificate program.

03

Practice Until It Sticks

Live sessions, office hours, async support. We stay close until your team is building on their own — typically 60–90 days.

In their words

What clients say after they've shipped.

Founders, CEOs, and operators who came in skeptical, left fluent, and stuck with it.

Last month I was just asking ChatGPT to write emails. Now I’ve built a client onboarding tool, and my team probably thinks I hired a developer.

VP of Operations

Series B SaaS

3 internal tools shipped

Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews - all transformed.

Strategy Consultant

Management Consulting

10+ hrs/week back

I finally understand what my engineering team is talking about. More importantly, I can spec out AI features without needing them in every conversation.

Product Leader

Fintech

Spec-to-build cut 40%

The prompt engineering framework alone saved me. I was getting mediocre AI outputs for months. Now I get usable first drafts 90% of the time.

Marketing Director

E-commerce Brand

70% less content time
For teams

Bringing AI to your team? Skip the six-month tax.

Workshops, executive coaching, and custom builds for companies past the ChatGPT-as-a-toy phase and ready to actually ship. We come in, work on your real business, and your team walks out shipping.

FAQ

Common questions

Everything you need to know about MasteringAI

Stop letting your ideas die. Start shipping this week.

Every Tuesday I send one field-tested play, one tool I’m using, and one thing I’m building. Five-minute read, free forever.

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