For leadership teams

AI Consulting for Leadership Teams

You know AI matters. What you don't have is a defensible plan for it.

Our AI consulting engagements put that plan in writing — an opportunity map, a sequenced roadmap, and a risk register your board can actually read. Every engagement names its deliverables before it starts, so you always know what you are paying for.

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One day to twelve weeks·Written deliverables·You work directly with Mark

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Case Study

The real problem

You do not have an AI problem. You have a sequencing problem.

Most leadership teams we talk to already have a list of AI ideas. Someone has run a pilot. Someone else has strong opinions about a vendor. There is budget, or there could be.

What is missing is agreement on what to do first — and the honest assessment underneath it. So the pilots stay pilots, the vendor conversations go in circles, and six months later the board asks a question nobody can answer cleanly.

The alternative most companies consider is expensive. An internal AI lead runs well north of $250K a year before they have shipped anything. A large firm will happily spend two quarters producing a strategy document.

This is the version where you get the decision in weeks, in writing, and keep the money.

Engagements

Four shapes. Every one names what you get.

Pick the one that matches where you actually are. If none of them fit, we will tell you on the call rather than reshaping your problem to fit an engagement.

One day

Single-Day Strategy Intensive

One day with your leadership team. You end it with a decision, not a deck.

A working session, not a presentation. We map where AI actually creates value in your business, rank it against what it would cost you to do, and leave with a sequence you can start on Monday. Most companies have a list of AI ideas. What they lack is an ordered one.

What you get

AI opportunity map across your functions
Prioritized roadmap, sequenced by effort and impact
Quick-win shortlist you can start within two weeks
Risk register covering data, vendor, and compliance exposure

Leadership teams with AI on the roadmap and no agreement on where to start.

~2 weeks

AI Readiness & Opportunity Audit

An honest written assessment of where you actually are, not where the vendor deck says you are.

Two weeks of digging into your workflows, tools, spend, and team capability — then a written report you can hand to your board. This is the paid, hands-on version of the free assessment: same lens, far more depth, and specific to your business rather than a scored questionnaire.

What you get

Written readiness assessment across every dimension
Scored opportunity backlog with effort and impact per item
Tool and spend review, including the shadow AI you did not know about
90-day recommendation with named owners

Companies that need a defensible baseline before committing budget.

4-12 weeks

Multi-Week Engagement

We stay through execution. Every milestone produces something in writing.

For work that will not fit in a day. Four to twelve weeks, structured around milestones with a real deliverable at each one — so you are never wondering what you are paying for. Mark works directly with your team, not through a bench of associates.

What you get

Implementation plan with milestones and owners
A named artifact at every milestone
Executive readouts your board can read without translation
Handoff documentation so the work survives without us

Companies past the strategy stage that need someone in the work with them.

Ongoing

Fractional / On-Call Advisory

The person you call before signing the contract or greenlighting the pilot.

Ongoing access for leadership. Standing sessions plus async support for the decisions that come up between them — vendor evaluations, build-versus-buy calls, and the pilot someone wants to greenlight. Most of the value shows up in the things you decide not to do.

What you get

Standing executive sessions on a set cadence
Async decision support between sessions
Vendor and tool evaluations, written up
Quarterly strategy review against what actually shipped

Leadership teams making AI decisions monthly without an internal expert.

Not sure which one fits? We'll tell you on the call — including if none of them do.

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Deliverables

You leave with documents, not impressions.

The test we hold ourselves to: could someone who was not in the room pick this up and act on it? If not, it is not finished.

Opportunity map

Where AI creates value across your functions, with the weak candidates named as weak.

Prioritized roadmap

Sequenced by effort and impact, with owners attached. An ordered list, not a wish list.

Readiness assessment

An honest baseline of tooling, data, spend, and team capability — including the shadow AI.

Risk register

Data, vendor, and compliance exposure written down before it becomes someone else’s emergency.

Not sure you need consulting yet?

Start with the free assessment. A few minutes gets you a readiness score and a rough roadmap — enough to tell whether the paid audit would actually teach you anything new.

Take the free assessment Free AI audit

How it works

No procurement theater.

Intro call

Thirty minutes on where you are, what is already in motion, and what decision is actually blocked.

Scope and proposal

You get the engagement shape, the deliverables named, the timeline, and a firm price — in writing, before anything starts.

The engagement

Working sessions with your leadership. Mark does the work directly; there is no associate bench.

Deliverables handoff

Documents your team can act on and your board can read. Plus a clear answer on what to do next, including nothing.

Four steps, no procurement theater. The first one is 30 minutes.

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Proof

Operators who stopped guessing.

Founders and executives who worked with Mark and changed what their teams do.

“Last month I was just asking ChatGPT to write emails. Now I’ve built a client onboarding tool, and my team probably thinks I hired a developer.”

VP of Operations

Series B SaaS

3 internal tools shipped

“Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews - all transformed.”

Strategy Consultant

Management Consulting

10+ hrs/week back

“I finally understand what my engineering team is talking about. More importantly, I can spec out AI features without needing them in every conversation.”

Product Leader

Fintech

Spec-to-build cut 40%

“The prompt engineering framework alone saved me. I was getting mediocre AI outputs for months. Now I get usable first drafts 90% of the time.”

Marketing Director

E-commerce Brand

70% less content time

See more client stories→

What changed

Measured after, not projected before.

Real Estate SaaS

NDA

Workshop Training · 15 Reps

2.4x

More meetings

21%

Close rate lift

$360K

Saved/year

“Our newer reps now show up to calls as prepared as our senior guys. That research gap just… disappeared.”

— VP of Sales

Sales Tech SaaS

NDA

Two Half-Day Sessions · 18 People

Content speed

8 hrs

Saved/person/wk

$414K

Gains/year

“Before this, half the team thought AI was overhyped. Now those same people won’t shut up about it.”

— Head of Revenue Operations

These started as a scoping call, same as the one you'd book.

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Who you're working with

A business builder who got dangerous with AI.

Mark Fershteyn

CEO of Recapped.io • Serial Founder • 13+ Years in B2B SaaS

I've spent 13+ years as a CEO and serial founder in B2B SaaS. Raised $8M+. Shipped 10+ products. I know the meetings you're sitting in, the boards you're reporting to, and the decisions you can't punt on. Now I help executives lead with AI — without the big-firm deck or the 12-month transformation.

Most AI advisors are technologists who learned business. I'm a business builder who learned to use AI as a competitive weapon. That difference shows up in every engagement — you get practical decisions and shipped work, not decks or theory.

13+ yrs as CEO

$8M+ raised

10+ products shipped

20+ businesses built

Fit

Is this the right engagement?

This is for you if

AI is on your roadmap and your leadership team does not agree on where to start
You need a defensible plan before committing real budget
You have pilots that keep not shipping
Your board is asking questions nobody on the team can answer confidently
You want documents you can act on, not a research project

This is not for you if

You want us to build the software — that is an implementation engagement
You need your team trained on tools, not a strategy — start with a workshop
You are looking for the lowest hourly rate available
You want a deck to show the board without changing anything underneath it

Recognize your situation in the left column? Let's scope it.

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Scoped on the call

Start with 30 minutes

We talk through where you are and which engagement actually fits. You get the scope, the deliverables, and a firm price in writing before committing to anything. If a workshop or nothing at all is the better answer, we will say so.

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Frequently asked questions

What does AI consulting actually mean here?

Working sessions with your leadership that produce written deliverables — an opportunity map, a prioritized roadmap, a readiness assessment. It does not mean a research project that ends in a slide deck, and it does not mean we build the software for you. If you want the building done, that is a separate implementation engagement.

What do we actually get in writing?

Every engagement names its deliverables up front — see the four above. You get documents your team can act on and your board can read: roadmaps with sequencing, assessments with scores, recommendations with named owners. If an engagement would not produce something concrete, we should not run it.

How is this different from a workshop?

A workshop teaches your team to use AI. Consulting helps leadership decide what to do with it. Workshops are hands-on and tactical — everyone builds something. Consulting is strategic — you leave with decisions and documents. Teams frequently do both, usually consulting first.

How is this different from implementation?

Consulting decides what to build and in what order. Implementation is us building it. They are separate engagements on purpose — plenty of companies need the plan and have an internal team perfectly capable of executing it.

What does it cost?

Scoped on the call. Cost varies enormously between a single-day intensive and a twelve-week engagement, and quoting a number before understanding your situation would just be wrong. You get a firm price in writing before anything starts.

How quickly can we start?

A single-day intensive can usually be scheduled within two to three weeks. Longer engagements depend on current capacity — we are honest about that on the call rather than overcommitting and delivering late.

Do you work remotely or onsite?

Both. Strategy intensives often work better in person because the room matters for hard conversations. Audits and multi-week engagements run fine remotely. We work nationally and travel when it earns its cost.

What industries do you work with?

Mostly B2B — SaaS, professional services, field service, and PE-backed companies. The common thread is a leadership team that needs to make AI decisions with real money attached, not a specific vertical.

Who actually does the work?

Mark. There is no bench of associates and no junior team doing the work under a senior name on the invoice. That constrains how many engagements run at once, which is deliberate.

What if we are not sure we need consulting yet?

Start with the free AI assessment. It takes a few minutes and gives you a readiness score and a rough roadmap. If it turns out you already know what to do and just need your team trained, a workshop is the cheaper and better answer — we will tell you that.

Looking for something else?

Consulting decides what to do. These are the other pieces.

AI Workshops for Teams

Hands-on training. Your team spends a day building.

AI Implementation

We build the systems rather than planning them.

Executive AI Advisory

A 1:1 retainer for a single executive.

Packaged Engagements

Outcome-based programs with fixed scopes.

Get the decision made.

Weeks, not quarters. In writing, not in a room nobody took notes in.

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