Executive Advisory Retainer · Capped at Five · By Application

Executive AI Advisory Retainer

An operator in your corner — weekly calls, a direct line, and board-ready plans from a founder who's raised $8M and shipped 10+ products with AI.

Capped at five executives at any time. You get decisions and shipped systems — not more meetings.

5.0

Rated 5.0 on Trustpilot & Google

Trusted by founders, PE-backed CFOs, and Fortune 500 leaders.

The Problem

Most executives are leaving massive value on the table.

Your company is using

1015%

of what AI can actually do for the business.

Your current capacity

12%

What's actually possible

100%

Your team has powerful AI tools, but adoption stays stuck at the surface. Meanwhile, a small number of companies are pulling ahead — every employee saving 16+ hours a week and making faster, better decisions.

The gap isn't technology. It's leadership and execution. Without the right guidance, you fall behind while competitors compound their advantage.

Proof

Real results from leaders like you.

These aren't theory. These are outcomes from executives who worked directly with Mark.

Angel Olavarria, Founder of Strive Skin

“I thought I was a power user. I was using ChatGPT more than anyone I knew. Then I started working with Mark and realized I had no idea what was actually possible.

“Working with Mark saved me at least 150 to 200+ hours. If I'd tried this on my own, I'd have maybe a quarter of what I have now — and it would have taken 6 months instead of 2.”

$78K+

agency-grade work shipped

200+

hours saved

250%+

paid conversion lift

60

days

Read the full case study

Michael Mittelman, Enterprise Customer Experience

Working with Mark turned my AI curiosity into actual leverage. I show up to enterprise calls with answers, not questions.

Michael Mittelman

Enterprise Customer Experience · Fortune 500

Josh Hein, CEO of Liftoff Sales Training

If you're a CEO and you're not building with AI yet, Mark is the guy. He doesn't teach theory — he hands you the keys.

Josh Hein

CEO · Liftoff Sales Training

Last month I was just asking ChatGPT to write emails. Now I've built a client onboarding tool, and my team probably thinks I hired a developer.

VP of Operations

Series B SaaS

3 internal tools shipped
Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews — all transformed.

Strategy Consultant

Management Consulting

10+ hours/week back
I finally understand what my engineering team is talking about. More importantly, I can spec out AI features without needing them in every conversation.

Product Leader

Fintech

Spec-to-build cut 40%
The Offer

What's included in the Advisory Retainer.

A standing relationship designed around your actual business — not generic frameworks.

  1. 01

    Weekly Decision Call

    A standing 60-minute 1:1. Every call ends with a decision made and an owner assigned — never a status update.

    Weekly
  2. 02

    A Direct Line

    Unlimited async access in Slack or Voxer. Forward any vendor pitch, board question, or half-formed idea and get a straight answer within one business day. Loom reviews included.

    Continuous
  3. 03

    Your AI Operating Baseline

    A written audit of your stack, workflows, and team — plus a ranked opportunity map with the dollar value of each. ROI stops being a guess in month one.

    Day 30
  4. 04

    Board-Ready Build-vs-Buy Plans

    Sequencing, owners, and honest build-vs-buy calls — written so your CFO signs off and you can defend it in the room.

    On Demand
  5. 05

    "Legit or Hype" Vendor Verdicts

    An honest read on every vendor pitch before you sign anything.

    On Demand
  6. 06

    Quarterly Board Narrative

    Every 90 days: hours-saved and dollar numbers, a roadmap reset, and the exact story to tell your board.

    Quarterly
  7. 07

    Custom AI Tooling & Agent Builds

    Bespoke tools and agents for your team's workflows. Scoped separately when they make sense.

    Optional

Custom builds are scoped separately when they make sense. And when you want it, a private circle of CXOs solving the same problems is there too — a benefit, never the main event.

Book a Call with Mark
How It Works

Your first 90 days.

A standing relationship, not a project with an end date — but the first quarter follows a clear arc.

1

Day 0

Exploration Call

We discuss your situation and goals. You leave with clarity on your next moves — whether or not we work together.

2

Days 1–14

Baseline & Opportunity Map

I get up to speed on your business, stack, team, and real constraints. You get your written AI Operating Baseline and a ranked opportunity map.

3

Days 15–90

Ship Weekly

Standing weekly call plus async. A decision made every week. Most executives have 2–3 workflows automated or tools live by day 90.

4

Day 90

First Board Review

Hours-saved and dollar numbers you can take straight to the board, a roadmap reset, and the plan for the next quarter.

Every quarter after runs the same play: ship, measure, reset.

Who You're Working With

A business builder who got dangerous with AI.

Mark Fershteyn - AI course instructor and founder of MasteringAI

Mark Fershteyn

CEO of Recapped.io • Serial Founder • 13+ Years in B2B SaaS

I've spent 13+ years as a CEO and serial founder in B2B SaaS. Raised $8M+. Shipped 10+ products. I know the meetings you're sitting in, the boards you're reporting to, and the decisions you can't punt on. Now I help executives lead with AI—without the McKinsey deck or the 12-month transformation.

Most AI advisors are technologists who learned business. I'm a business builder who learned to use AI as a competitive weapon. That difference shows up in every engagement — you get practical decisions and shipped work, not decks or theory.

13+ yrs as CEO
$8M+ raised
10+ products shipped
20+ businesses built
Fit

Is This Right For You?

This is by application for a reason.

Built for you if:

  • You're a sitting CXO at a growth-stage company driving AI strategy from the top
  • You're a founder running a real company who needs an AI consigliere — same job, every hat
  • You're AI-curious but time-poor, and accountable for org-wide AI outcomes
  • You're ready to make decisions, not run another committee
  • You want someone to point at when you make the call — "we brought in a specialist" lands easier in the boardroom

Not for you if:

  • You want to learn AI personally as an individual
  • You need group training for a team of 10+
  • You want to write production code yourself
  • You need a deck and a 12-month transformation plan

Want to learn AI personally? AI Essentials →

Training your whole team? Team Training →

Want to ship products yourself? Builders Bootcamp →

Free · 10 Minutes

The Executive AI Opportunity Assessment.

Before we ever talk, know exactly where AI moves the needle for your business.

A short diagnostic built for decision-makers. You'll get a prioritized view of your highest-leverage AI opportunities, a build-vs-buy read you can align your board around, and a clear sense of where you stand against competitors — in minutes, not months.

Capped at five executives at any time

Executive AI Advisory Retainer

Weekly strategy and hands-on support. Decisions, not decks.

Everything Included:

Weekly decision call — 60 min, 1:1
Direct line: unlimited Slack/Voxer + Loom
AI Operating Baseline + ranked opportunity map
Board-ready build-vs-buy plans
"Legit or hype" vendor verdicts
Quarterly board narrative + roadmap reset
Optional custom AI tooling & agent builds
Direct access to Mark — no account managers

For context: an internal AI lead runs $250K+ a year and takes six months to hire. A big-firm AI engagement starts at $500K and ends in a deck. This retainer is a fraction of either — and it starts this week.

Scope and investment determined on the call.
Book a Call with Mark

We'll figure out if we're a fit. Even if we're not, you'll leave with a clearer view of your next move.

Frequently Asked Questions

The answers your COO, CFO, and Chief of Staff are about to ask you.

How is this different from hiring an internal AI lead or a consultant?

An internal AI hire takes months to source, costs $250K+ all-in, and still has to learn your business from scratch. A big consultancy will sell you a deck and a 12-month "transformation." I plug in this week, live in your Slack, and make real decisions on your actual work — at a fraction of the cost of a hire, with none of the ramp. Most AI advisors are technologists who learned business. I'm a business builder who got dangerous with AI. That's why engagements end with decisions and shipped work, not decks.

What results can I expect in the first 90 days?

By the end of the first month you have a written baseline, a ranked opportunity map, and a measurement framework — so ROI isn't a guess. By day 90 you've shipped real systems (most executives have 2-3 workflows automated or tools live), you have hours-saved-per-week numbers you can take to the board, and you know exactly what's next. The whole point is momentum: decisions made and shipped every single week.

How much time will this require from me?

Sixty minutes a week on the call, plus async pings as needed (most executives use it ~30 minutes a week). Once a quarter we do a longer 90-minute review. That's it. The entire model is built so you delegate the AI work to someone who lives in it daily — and get the leverage without becoming an AI expert yourself.

Is this right for my stage and company size?

This is built for founders and C-suite leaders at Series B+ companies who are serious about AI and don't want to waste time or money on hype. If you're earlier-stage or want to upskill a whole team instead, I'll tell you honestly on the call and point you to a better fit. The relationship is anchored to you as the executive sponsor, but your CTO, COO, or Chief of Staff can join for scoping and reviews.

What's the investment?

This is a high-touch retainer capped at five executives at any time, so scope and investment are set on the call once I understand your business — that way you're paying for outcomes, not a fixed package. Custom builds, when they make sense, are scoped separately. Even if we decide we're not a fit, you'll leave that first call with a clearer picture of your next moves.

We already have ChatGPT or Claude Enterprise. Do we still need this?

The tool is 10% of the problem. Adoption, governance, vendor strategy, and the actual decisions about what to build are the other 90%. That's what this is for.

Do you work with my competitors?

No. Once we engage, I won't take on a direct competitor in your space without your written sign-off. Your strategy stays your strategy.

Ready to lead with clarity instead of chasing tools?

Capped at five executives at any time. Book a call with Mark to see if a seat is open — and whether this is the right fit.

Book a Call with Mark

Even if we're not the right fit, you'll leave the call with a clearer picture of your next moves.