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Your content is invisible to AI. Fix that.

68% of Google searches end without a click. Traditional SEO is a dead man walking. The brands winning now are the ones AI engines cite — not the ones ranking on page one.

Learn generative engine optimization (GEO), AI engine optimization (AEO), and the strategies to get your content referenced by ChatGPT, Perplexity, Google AI Overviews, and more.

See the Curriculum
Waitlist Open
  • 8 deep-dive modules
  • 6 AI platforms covered
  • Proprietary AI SEO tool access
  • Implementation playbooks & templates
  • Lifetime updates as AI search evolves
$1,495

Waitlist members get early bird pricing

$1B+GEO Market Opportunity
68%Zero-Click Searches
6AI Platforms Covered
The Problem

Traditional SEO is a dead man walking.

Backlinks are losing power. Keywords are commoditized. The 10 blue links are being replaced by AI-generated answers. The rules have changed — and most SEOs haven't caught up.

Page-Level Ranking

Passage-Level Optimization

AI engines extract specific passages, not whole pages. Your content architecture matters more than your domain authority.

Backlinks

Citations

AI engines don't count backlinks. They cite sources that are authoritative, structured, and semantically dense.

10 Blue Links

AI-Generated Answers

Users get synthesized answers, not link lists. If you're not being cited, you're not being seen.

The Curriculum

8 Modules. Zero Fluff.

Everything you need to dominate AI search — from foundations to monetization.

01

The New Search Landscape

How AI search works, why traditional SEO is failing, and the $1B+ GEO opportunity. Understand the shift from pages to passages, backlinks to citations.

02

Core GEO Frameworks

Master Sturm's query fan-out model, Barnard's Kalicube Process, entity optimization, and knowledge graph positioning.

03

Technical Implementation

JSON-LD schema markup, robots.txt for AI crawlers, content chunking strategies, and structured data that AI engines actually use.

04

Platform-Specific Strategies

Tactics for ChatGPT, Perplexity, Google AI Overviews, Copilot, Gemini, and Claude. Each platform has different citation patterns — learn them all.

05

Content Architecture

Chunk-level optimization, semantic density scoring, passage extractability, and content structures that AI engines prefer to cite.

06

Measurement & Tools

AI visibility tracking, citation monitoring, ROI measurement, and the metrics that actually matter for AI search performance.

07

Implementation Playbook

Full AI search audits, real case studies, client deliverable templates, and step-by-step implementation guides you can use immediately.

08

Monetization & Services

Sell GEO services, price AI search audits, write winning proposals, and build a consulting practice around AI search optimization.

Don't wait for AI search to make you irrelevant.

Waitlist members get early bird pricing and first access to our proprietary AI SEO tool.

Exclusive Bonus

You don't just learn AI SEO. You get a tool to do it.

We're building a proprietary AI SEO platform. Course members get access.

AI Citation Monitor

Track where and how AI engines reference your content across ChatGPT, Perplexity, Google AI Overviews, and more.

Content Optimizer

Score your content for AI extractability. Get specific recommendations to improve passage-level optimization.

Entity Analyzer

Map your entity relationships, knowledge graph presence, and identify gaps in your entity optimization.

In active development. Waitlist members get early access.

Who This Is For

Built for people who refuse to be invisible.

Whether you're optimizing your own site or selling GEO as a service.

SEO Professional

Future-proof your career. Add GEO to your skillset before your clients ask for it.

Content Marketer

Your content is invisible to AI. Learn to write what AI engines actually cite.

Agency Owner

Add high-margin GEO services. Your competitors aren't offering this yet.

Founder / Startup

Get organic AI traffic without a massive SEO budget. AI search is the great equalizer.

Technical SEO

Deep-dive into entity graphs, schema markup, and the technical infrastructure behind AI citations.

Consultant

Package and sell AI search optimization as a premium service. Includes audit templates and proposals.

Two paths. One outcome.

The Solo Path

  • Piecing together blog posts and YouTube videos
  • Guessing which frameworks actually work
  • No way to measure AI search performance
  • Months of trial and error
  • No community or support
  • Building tools from scratch

The Mastery Path

  • Structured curriculum from proven practitioners
  • Battle-tested GEO frameworks and playbooks
  • Proprietary AI SEO tool for measurement
  • Implementation-ready from day one
  • Community of AI SEO professionals
  • Tool access included with the course
Your Instructor

From idea guy to builder

Mark Fershteyn - AI course instructor and founder of MasteringAI

Mark Fershteyn

CEO of Recapped.io • Former VP of Admissions at App Academy

I've built 20+ businesses and raised $8M+. I was always the “idea guy” who had to rely on engineers, designers, developers. Not anymore. Now I build anything I can imagine with AI—and I'm going to show you how to do the same.

A year ago, I couldn't write a single line of code. Today, I've built over 10 apps—all with AI. I don't teach theory. I teach you to build real things, fast.

20+ businesses built
$8M+ raised
10+ AI apps shipped
Zero coding background
Waitlist Open

Everything you need to dominate AI search.

  • 8 deep-dive modules
  • 6 AI platforms covered
  • Proprietary AI SEO tool access
  • Implementation playbooks & templates
  • Client-ready audit frameworks
  • Lifetime updates
  • 7-day money-back guarantee
$1,495

Waitlist members get early bird pricing when we launch.

Frequently Asked Questions

GEO is the practice of optimizing your content to appear in AI-generated answers from platforms like ChatGPT, Perplexity, Google AI Overviews, Microsoft Copilot, and Gemini. Unlike traditional SEO which focuses on ranking web pages, GEO focuses on getting your content cited and referenced by AI engines at the passage level.

Traditional SEO optimizes for 10 blue links and page-level ranking using backlinks and keywords. GEO optimizes for AI-generated answers at the passage and entity level. The key shifts: pages to passages, backlinks to citations, keywords to entities, ranking to being referenced. 68% of Google searches are now zero-click — AI answers are replacing traditional results.

SEO professionals looking to future-proof their skills, content marketers who want AI visibility, agency owners adding GEO services, founders who need organic AI traffic, technical SEOs exploring entity optimization, and consultants who want to offer AI search services. Basic SEO or content marketing knowledge is helpful but not required.

We cover 6 major AI platforms: ChatGPT (and SearchGPT), Perplexity, Google AI Overviews, Microsoft Copilot, Gemini, and Claude. Each platform has different citation patterns and optimization strategies — you'll learn platform-specific tactics for all of them.

We're building a proprietary AI SEO tool that includes an AI Citation Monitor (track where and how AI engines reference your content), a Content Optimizer (score your content for AI extractability), and an Entity Analyzer (map your entity relationships and knowledge graph presence). Waitlist members get early access.

We're currently in active development. Join the waitlist to be notified first when we launch and to lock in early bird pricing. Waitlist members will also get early access to our proprietary AI SEO tool.

The course will be $1,495 at full price. Waitlist members get early bird pricing when we launch. Like all MasteringAI courses, it comes with a 7-day money-back guarantee — if you're not satisfied, full refund, no questions asked.

We cover the leading GEO frameworks including Edward Sturm's query fan-out model, Jason Barnard's Kalicube Process for entity optimization, passage-level content architecture, semantic density optimization, and AI-specific schema markup strategies. Plus practical implementation playbooks you can use immediately.

Yes. AI search is evolving rapidly, and the course includes lifetime updates. As new platforms emerge and algorithms change, we update the modules. Your one-time purchase covers all future updates.

Absolutely. Module 8 is specifically about monetizing your GEO skills — pricing GEO services, writing proposals, running AI search audits, and building a consulting practice. The proprietary tool also helps you deliver client work more efficiently.

AI search is rewriting the rules. Will you write them?

The window to become an AI SEO expert is closing. The early movers will define the industry.

7-day money-back guarantee. Waitlist members get early bird pricing.