“I thought I was a power user. Then I started working with Mark and realized I had no idea what was actually possible.”
Read the case studyExecutive Intensive · Live Cohort
The Executive Playbook for AI in Sales, Marketing & RevOps.
When the board asks “what's our AI plan?”, walk in with a real answer. In two days, build your revenue team's AI operating system: a 90-day board-ready plan, working AI agents on your real pipeline, and a pre-built revenue toolkit — running day one.
Live July 2–3Two half-daysMoney-back guaranteeMost attendees expense it
Dates
Jul 2–3
Format
2 half-days
Where
Live
A 90-day board-ready AI plan
A working agent live on your pipeline
6 pre-built revenue agents, day one
Recordings + 90-day follow-up office hours
$2,995$2,495
Founding cohort price · seats limited
Most attendees expense it · money-back guarantee
Trusted by non-technical builders at
Leave with
A working AI agent on your own pipeline + a 90-day board-ready plan + 6 pre-built revenue agents, running day one.
Zero-risk
Leave Day 1 without your plan taking shape → full refund, keep the toolkit.
Get it paid
Most attendees expense it. You leave with a reimbursement template + certificate.
Jump from AI tool adoption to real revenue impact.
Everyone wants their revenue team to run AI-native. But it doesn't come from buying ChatGPT licenses and a few rep heroics.
Leaders: if you don't change how your revenue org operates, you'll never get past shallow tool adoption — no matter how many seats you buy.
This is an executive-level intensive for CROs, CMOs, VPs of Sales/Marketing/CS, and RevOps leaders — especially the ones being told to “figure out AI” while reps quietly use ChatGPT in the shadows.
Taught by an operator who's done it, not a consultant who read about it: 13 years in B2B sales and GTM, $8M raised with no technical background, and production AI systems built without an engineering team. It's the same methodology delivered to PE-backed leadership teams in private 5–6 figure engagements.
After two half-days, you'll leave with a data-backed readiness assessment, a 90-day rollout plan with owners and dates, a working agent on your own pipeline, and a toolkit of pre-built revenue agents running day one.
“Before this, half the team thought AI was overhyped. Now those same people won't shut up about it.”— Head of Revenue Operations, Sales Tech SaaS
Taught live, in the room
The same playbook Mark runs for PE-backed leadership teams.
Delivered as a private 5–6 figure engagement — now compressed into two half-days. Taught by the operator who built it, in the room with you, not a deck you watch alone.
What you'll learn
Frameworks for real organizational change — the kind you can put to work the week you get back.
1. Know where AI creates real revenue leverage — and where it doesn’t
- Sort your team’s work into Automate, Augment, and Kill, mapped to your real workflows.
- See where AI transforms marketing and customer success, not just sales.
- Tell real leverage apart from AI-SDR hype, so you invest where it actually pays off.
2. Prepare for and lead the hard conversations
- Make the case for AI to your board, your skeptics, and your CFO.
- Answer the objections you already know are coming — quota, comp, “will this replace my reps?”
- Decide what to invest in, what to stop doing, and how to sequence the change.
3. Redesign your revenue operating model
- Recalibrate pipeline math and forecast cadence built back when outreach was expensive.
- Navigate role evolution: SDR→AE handoffs, reps as reviewers, ops as builders.
- Rethink what to stop doing entirely — forecast theater, manual activity logging.
4. Make your revenue stack agent-ready
- Diagnose whether your CRM and docs are holding agents back — your stack is the bottleneck, not the models.
- Mine the gold you already own: call recordings, playbooks, win/loss.
- Set the governance: what’s running, who’s allowed to do what, how you know it works.
5. Build a culture that actually adopts
- Convert skeptics by engineering their first win, not by mandating a tool.
- Build a network of champions instead of leaning on one person.
- Make AI use visible and contagious across sales, marketing, and CS.
You don't just learn it — you leave with it built
Your pre-built AI revenue toolkit
Agents already built and ready to run on your data — yours the day the cohort starts.
Know which deals are actually real.
Auto-scores every sales call on MEDDIC and flags the deals forecast at 90% but already dead.
MEDDIC Deal ReviewerSee risk before it costs you.
Every account graded Green/Yellow/Red from your CRM, calls, and Slack — with the reason.
/health-briefYour whole pipeline in one command.
New logos, expansions, renewals, at-risk — sorted by ARR.
/deal-summaryWalk into every meeting prepped.
A one-page brief before any call or QBR.
/meeting-prepAsk your revenue data anything.
Plain-English answers over CRM + calls + Slack, with sources.
/askResearch any account in seconds.
Pain points, positioning, proof points — a full profile.
/intelPlus the AI OS Starter Kit and 25 Cowork prompts for ops and research.
Learn directly from Mark
An operator, not a consultant
Mark Fershteyn spent 13 years in B2B sales and GTM, founded a software company and raised $8M with no technical background, and now builds production AI systems without an engineering team. 1,000+ hours building with AI. 100+ AI agents shipped. He runs this as a private 5–6 figure engagement for PE-backed leadership teams and trains executives at a multibillion-dollar gaming company. The deal-intelligence DNA behind the toolkit — MEDDIC scoring, call review, pipeline intelligence — comes from seven years building revenue software. He speaks the board's language because he's sat in those rooms.
In their words
What revenue leaders say after they've shipped.
CROs, founders, and operators who turned AI curiosity into pipeline and hours back.
“Working with Mark turned my AI curiosity into actual leverage. I show up to enterprise calls with answers, not questions.”
“If you’re a CEO and you’re not building with AI yet, Mark is the guy. He doesn’t teach theory - he hands you the keys.”
“Last month I was just asking ChatGPT to write emails. Now I’ve built a client onboarding tool, and my team probably thinks I hired a developer.”
VP of Operations
Series B SaaS
3 internal tools shipped
“Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews - all transformed.”
Strategy Consultant
Management Consulting
10+ hrs/week back
“I finally understand what my engineering team is talking about. More importantly, I can spec out AI features without needing them in every conversation.”
Product Leader
Fintech
Spec-to-build cut 40%
“The prompt engineering framework alone saved me. I was getting mediocre AI outputs for months. Now I get usable first drafts 90% of the time.”
Marketing Director
E-commerce Brand
70% less content time
Who this is for
CROs & VPs of Sales
who need a real answer when the board asks “what’s our AI plan for revenue?” — not “we bought licenses.”
CMOs, RevOps & enablement leaders
driving AI change while adoption stalls and the AI-SDR tools underdeliver.
COOs & founders
accountable for the number, who need both the playbook and the leverage to make it real.
What's included
- Two live half-days with Mark
- Personalized pre-work: a revenue-AI readiness assessment + prep doc
- Your pre-built revenue toolkit (day-one access)
- A working agent built live on your own pipeline
- Lifetime access to recordings
- Follow-up office hours over 90 days
- A private cohort Slack
- Reimbursement kit + certificate (get your company to pay)
The schedule
Day 1 · Thu, July 2 · 3 hrs
What's Real & Where You Are
The Three Truths · the Stack diagnostic (place your org live) · the hard conversations — shadow AI, your skeptics, the board case.
Day 2 · Fri, July 3 · 3 hrs
How to Actually Do It
RAPID end-to-end · governance + the Registry · the live build (ship an agent on your pipeline) · your 90-day plan + board-ready readout.
Spiky points of view
Ten reps with ChatGPT is not a revenue strategy. Coordination makes an org productive — not individual logins.
Your CRM is the bottleneck, not the models. If a new AE can’t ramp from your docs, an agent can’t either.
You can’t ban your way out of this. Your team uses AI with or without a policy — the only choice is shadows or guardrails.
AI SDRs are mostly hype. Call-review at scale is not. Know the difference before you spend another dollar.
Forecast theater is dead — kill it, don’t automate it. Some workflows shouldn’t survive the transition.
Frequently asked questions
What’s the time commitment?+
A short personalized pre-work assessment, then two 3-hour live sessions on July 2 and 3, plus follow-up office hours. Recorded, so you keep it.
How do I know if this is for me?+
It’s for revenue and ops leaders whose teams are already using AI and who need org-wide traction — not an intro to ChatGPT. If you’re past the 101 and being asked “what’s our AI plan,” this is for you.
I lead marketing or CS, not sales. Is this for me?+
Yes. The frameworks are function-agnostic — the live work maps to your team’s real workflows, whether that’s campaigns, renewals, or onboarding.
Should I bring my team?+
Strongly recommended. When your CRO, RevOps lead, and a VP leave with the same plan, you roll out aligned, not just inspired. Team seats save more.
We’re in a regulated industry (finance, healthcare). Will this apply?+
Yes — the governance layer is built for exactly that: visibility, permissions, and an acceptable-use framework, so “ship and see” isn’t the only option.
Can my company pay for this?+
Yes, and most do. You leave with a reimbursement email template and a certificate. The justification writes itself: “I’ll come back with our AI plan.”
What happens between the sessions and 90 days out?+
You get follow-up office hours and the private cohort Slack to troubleshoot the rollout, stay accountable, and see what’s working for other leaders.
How is this different from a Claude or AI course?+
It’s not a course. It’s the plan, a live build, and a working toolkit — modeled on a private 5–6 figure engagement, compressed into two half-days.
What’s the refund policy?+
Leave Day 1 without your org placed on the Stack and a clear 90-day picture, and you’re refunded in full — keep the frameworks and the toolkit.
Get your company to pay
You leave with an email template, receipts, and a certificate of completion — everything L&D needs.
Bring your team
Save more when 3+ leaders enroll together. A team that plans together rolls out faster.
Run it privately for your org
Want this for your leadership team only — or a custom AI Operating System built for you? That’s the next step up.
Your competitors' teams are already using AI. Does yours have a plan?
Two half-days: the plan, a working agent, and a revenue toolkit that runs day one.
$2,495$2,995· July 2–3 · founding cohort
Reserve your seat Leave Day 1 without your plan taking shape — full refund.