Start anytime · Self-paced learning

Learn to build
anything with AI in 1 week.

We spent 1,000+ hours making every AI mistake so you don't have to. Get the frameworks, prompts, and shortcuts in a self-paced course with live office hours. No code required.

Money-back guaranteeSelf-paced + live Q&ALearn at your paceNo code required

Let's be honest about where you are right now.

You've opened ChatGPT. Maybe a few times. You asked it some questions. The answers were... fine. Sometimes helpful. Often generic.

But then you see someone else use AI and wonder: “How did they get THAT?”

A colleague automates their entire weekly report. Another builds a custom tool over a weekend—with zero coding experience. Someone in your network just shipped an app. They weren't technical last year.

The gap isn't talent. It's not intelligence. It's frameworks.

Here's what most people don't realize:

Every month you wait, the people who DO understand AI pull further ahead. They're not smarter—they just learned the frameworks earlier. The window to be “early” is closing fast.

“I went from asking ChatGPT basic questions to building a client onboarding tool in two weeks. My team thinks I hired a developer.”

VP of Operations

Series B SaaS Startup

Built 3 internal tools in first month

The Wrong Way vs. The Right Way
to Learn AI

Most professionals waste months on approaches that don't work. Here's what separates those who struggle from those who succeed.

NOT THIS

Watching random YouTube tutorials

No structure. No feedback. No one to ask when you get stuck.

DO THIS

Guided, hands-on training with Q&A

Practice in real-time. Get answers to your specific questions.

NOT THIS

Trying every AI tool hoping one sticks

Tool fatigue. Subscription creep. Still not sure what actually works.

DO THIS

Learn the 3 tools that matter most

ChatGPT for speed. Claude for depth. Claude Code for building.

NOT THIS

Copy-pasting prompts from Twitter threads

Works once, fails the next time. No idea why.

DO THIS

Master the framework behind great prompts

Understand the 'why' so you can create your own.

NOT THIS

Waiting until 'you have more time'

The gap between you and AI-fluent colleagues grows every month.

DO THIS

Start today. Learn at your pace.

Self-paced course. You'll use what you learn the next day at work.

Ready to learn the right way?

Start anytime · Self-paced with live office hours

What You'll Walk Away With

Practical skills you'll use the very next day at work

The Prompt Engineering Framework

Stop getting generic AI outputs. Learn the exact structure that turns mediocre prompts into powerful ones—and understand WHY it works so you can adapt it to any situation.

Typical result:

90% usable first drafts instead of endless revision cycles

Vibe Coding with Claude Code

Describe what you want in plain English. Watch AI build it. No coding knowledge required—just the ability to explain what you need. This is where AI becomes a superpower.

Typical result:

Build internal tools, automations, and workflows without writing code

Research & Analysis at 10x Speed

Company research in 5 minutes. Competitive analysis on demand. Meeting summaries in seconds. Turn hours of grunt work into minutes of review.

Typical result:

10+ hours saved per week on research and analysis tasks

AI Fluency for Your Career

Know which tool to use when. Understand what's hype vs. what's real. Lead AI conversations instead of nodding along in meetings.

Typical result:

Confidently evaluate and recommend AI tools for your team

Results from Professionals Like You

Cut content creation time by 70%
“The prompt engineering framework alone saved me. I was getting mediocre AI outputs for months. Now I get usable first drafts 90% of the time.”

Marketing Director

E-commerce Brand

Reduced spec-to-build time by 40%
“I finally understand what my engineering team is talking about. More importantly, I can now spec out AI features without needing to involve them in every conversation.”

Product Manager

Fintech Company

10+ hours saved per week
“Research that used to take me half a day now takes 20 minutes. Competitor analysis, market research, customer interviews—all transformed.”

Strategy Consultant

Management Consulting Firm

Your Instructor

Mark Fershteyn - AI course instructor

Mark Fershteyn

CEO of Recapped.io · Former VP of Admissions at App Academy

A year ago, I couldn't write a single line of code. Today, I've built over 10 apps—all with AI.

As former VP of Admissions at App Academy, I've seen thousands of people learn technical skills. The difference with AI? You don't need months of training—you need the right frameworks and someone to guide you through the sticking points.

For the past year, I've been teaching friends and colleagues these exact frameworks. This course is that experience, refined.

$8M+ in VC raised
10+ AI apps built
Millions in SaaS revenue
1 year teaching AI

Self-Paced Learning. Real Results.

Learn at your own pace · Weekly live office hours for Q&A

1
Module 1
Self-paced video lessons

Foundation & Frameworks

  • The AI Landscape

    Which tools matter. How they differ. When to use each one.

  • Prompt Engineering

    The framework that separates good results from exceptional ones.

  • Research & Analysis

    Company research, data analysis, and document summarization.

2
Module 2
Self-paced video lessons

Application & Building

  • Vibe Coding with Claude Code

    Build tools by describing what you want. No code required.

  • Content & Communication

    First drafts in seconds. Personalization at scale. Non-robotic writing.

  • Live Office Hours

    Weekly Q&A calls. Get guidance on your specific workflows.

Ongoing Support

Join weekly live office hours to ask questions, get feedback, and connect with other learners. This is where the learning sticks.

Is This Right For You?

This Course Is For You If:

  • You're an executive, founder, or manager who feels behind on AI
  • You've tried ChatGPT but aren't getting the results others seem to get
  • You want practical, hands-on training—not another AI hype session
  • You're ready to invest in self-paced learning to transform how you work
  • You want to lead AI conversations, not just follow them

This Course Is NOT For You If:

  • You're already an AI power user who uses it daily
  • You want deep technical or developer-focused training
  • You prefer piecing things together from YouTube tutorials
  • You think AI is just hype that won't affect your work

Training your whole team? Explore Team Training →

Need 1:1 guidance to build something specific? Private Mentorship →

Start anytime · Self-paced learning

Your investment in AI fluency

Self-paced course with live office hours. The frameworks, skills, and confidence to use AI every day.

Everything you get:

Self-paced video modules
Master ChatGPT, Claude & Claude Code
Prompt templates & frameworks
Practice assignments & exercises
12-month community access ($300 value)
Weekly live group Q&A calls
AI Tutor for personalized help
7-day money-back guarantee
Early Bird Ends In
00d:00h:00m:00s
$795$495
Save $300 before Thursday, February 20th

Start anytime · Learn at your own pace

100% Money-Back Guarantee

Not satisfied? Get a full refund within 7 days, no questions asked. We're confident you'll find this valuable.

The people learning AI now will lead
the people who don't.

Self-paced learning with live support. Walk away with frameworks you'll use every day.

100% money-back guarantee · 7 days, no questions asked

FAQ

Common questions

Everything you need to know about AI Essentials

AI Essentials is for anyone who understands AI conceptually but can't DO anything with it yet. That includes executives, founders, managers, project managers, ops leaders, career-switchers, and business professionals. You don't need any technical background. It's perfect if you've watched the videos (or even earned a certification) but still can't build anything, if your organization is too slow on AI and you need to skill up on your own, or if you want to stand out at your current job OR build something entirely new.
The course covers 10 self-paced modules across three areas: Foundation (Introduction to AI, Understanding How AI Thinks, Which Tool to Use), Core Skills (The Prompting Framework, Context & Memory, Hands-On Exercises), and Application (AI Quirks & Best Practices, Building with AI / Vibe Coding, Homework & Practice, What's Next). You'll also get 2 live office hours for Q&A, async feedback and help, and an AI Tutor built into every chapter.
Absolutely not. This course is specifically designed for non-technical professionals. Mark, your instructor, is a CEO and former sales executive—not a developer. The entire course is taught from the perspective of a business professional who learned these tools and now uses them daily. If you can have a conversation, you can learn to use AI effectively.
Perfect—that's literally what we solve. Most people can't articulate a use case because they don't know what's possible yet. We don't expect you to show up with ideas. We'll GIVE you 10+ real use cases and build them together. By the end, you won't just know what AI can do—you'll have built things with it. This is the most common concern we hear, and it's exactly why the course exists.
Claude Code is an AI tool from Anthropic that can work autonomously on complex tasks—reading files, analyzing data, building tools, and automating workflows. 'Vibe coding' is the approach of describing what you want in plain English and letting AI build it for you. Unlike ChatGPT which just responds to prompts, Claude Code can actually do work for you—create spreadsheets, build simple apps, automate repetitive tasks. In AI Essentials, you'll get a live preview of vibe coding—seeing the full process and understanding what's possible. For hands-on deep training where you build and ship your own tools, that's covered in our advanced Vibe Coding Mastery course.
Three key differences: (1) Structure—instead of piecing together random videos, you get a complete curriculum designed for business professionals, (2) Live instruction—you can ask questions, get unstuck in real-time, and learn from others' questions, and (3) Hands-on practice—you'll actually do the work during the session, not just watch. Plus you get templates, frameworks, and 12 months of community access for ongoing support.
You'll need a laptop and internet connection. We'll help you set up accounts for ChatGPT, Claude, and Claude Code during the first hour. If you already have these accounts, great—but it's not required beforehand. We'll send a pre-course checklist a few days before to make sure you're ready.
The course is fully self-paced with 10 modules you can work through on your own schedule. Each module includes video lessons, hands-on exercises, and an AI Tutor that explains concepts and helps you apply them. You also get 2 live office hours where you can ask questions, get feedback, and work through challenges with Mark. Between sessions, you have async access to feedback and help whenever you need it.
No problem—the entire course is self-paced, so you can learn everything on your own schedule. The office hours are recorded, so you can watch them anytime. And you always have async access to feedback and help between office hours.
This isn't a $20 Udemy course or a free YouTube playlist. It's a complete self-paced course with 10 modules, live office hours, async support, an AI Tutor, templates, frameworks, and 12 months of community access—built by a CEO who uses these tools daily. Comparable executive AI training programs charge $2,000-$15,000. We've priced this to be accessible while still delivering real value. The regular price is $795—early bird saves you $300.
We offer a 100% money-back guarantee within 7 days, no questions asked. This is completely risk-free—if you attend the course and feel it didn't deliver on its promise to teach you practical AI skills you can use immediately, just email us and we'll refund your payment in full. No hoops, no hassle. We're confident you'll find it valuable, but if not, you're fully protected.
Mark Fershteyn, CEO of Recapped.io (a VC-backed B2B sales platform) and former VP of Admissions at App Academy (an elite coding bootcamp). Mark is not a developer—he's a business leader who learned to use AI tools and now uses them daily to run his company. He created this course to teach other non-technical professionals what he wishes someone had taught him a year ago.
AI won't take your job—but someone who knows how to use AI might. The professionals who thrive in the next decade will be those who learn to work with AI as a force multiplier. This course teaches you exactly that: how to use AI to become more productive, not be replaced by it. The research shows that workers who learn AI skills are 13x more likely to develop other valuable skills as well.
This course gives you the foundation. You'll see what's possible and understand the tools. Some graduates go on to our advanced courses where they build and launch real products. At the essentials level, you'll save real time at work and open doors you didn't know existed.
You'll have access to: (1) The full recording to revisit anytime, (2) All templates and frameworks covered in the course, (3) 12 months of access to our private community where you can ask questions, share wins, and get help, and (4) Invitations to future office hours and advanced sessions. Many students continue building on what they learn for months after the course.
Yes—we're developing add-on courses for specific use cases: AI for Sales & GTM, Building with Claude Code (advanced), and AI Automation & Workflows. Students who complete AI Essentials get early access and discounts on these follow-up courses. But this foundation course is where everyone starts.
Extremely. Your project management background is actually a huge advantage. As AI becomes more powerful, managing AI workflows looks a lot like managing teams and processes—which is exactly what you already do. You're about to manage AI teams that work 24/7 and never call in sick. PMPs and ops professionals consistently tell us they get the most out of this course because they already think in systems and processes.
You get 2 live office hours with Mark where you can ask questions, get feedback on your work, and troubleshoot anything you're stuck on. Office hours are recorded so you can watch them even if you can't attend live. Between office hours, you have async access to feedback and help.