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Mark FershteynViewCopywriting
Writes conversion homepage and landing-page copy with a clear hero, objection handling, and one primary CTA.
By Corey Haines
Founder, Conversion Factory
56.2k stars8.3k forks
About
Writes conversion homepage and landing-page copy with a clear hero, objection handling, and one primary CTA.
What it tells your AI to do
Read product-marketing context files if presentDraft and rewrite marketing page copyAsk clarifying questions about audience, offer, and CTA
Source
@coreyhainesco on GitHubhttps://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
Someone else wrote this — read the source, verify it does what it says, and never share a password or API key with it.
Try it
Rewrite the hero, subhead, and primary CTA for a B2B SaaS that helps finance teams close the books in five days. Audience is VP Finance at mid-market companies. Keep it under 120 words above the fold.
Read the source
A skill is instructions your AI follows. Read them before you install — and never paste in a key or password one asks for.
SKILL.md
- name
- Copywriting
- description
- Writes conversion homepage and landing-page copy with a clear hero, objection handling, and one primary CTA.
Read the full instructions (20 lines)
# Copywriting Writes conversion homepage and landing-page copy with a clear hero, objection handling, and one primary CTA. ## Before writing - Read .agents/product-marketing.md or .claude/product-marketing.md if it exists. - Confirm page type, one primary action, audience pain, and the offer. - Collect proof points the page can cite (numbers, customers, guarantees). ## Draft structure - Hero: clear outcome headline, supporting subhead, single CTA. - Body: problem, mechanism, proof, objection answers, FAQ if needed. - CTA repeats the same action; avoid competing asks above the fold. ## Style rules - Use plain verbs. Prefer specifics over slogans. - Match the customer language from research, not internal jargon. - Ship one full page draft, then offer a tighter alternate hero. Adapted from @coreyhainesco's approach: https://github.com/coreyhaines31/marketingskills/tree/main/skills/copywriting
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